Mailwatch(ed) Forum

By the way, Runcorn, like many northern towns, is pretty well mixed.

Black people make up around 4 per cent of the population in England and Wales, according to the 2021 Census.

Is this the first time one of Farage's mob has used a statistic on race and population that's real? I suppose we ought to be thankful she made a moronic backtrack rather than doubling down.

But only 74% are 'White British', so ads don't seem to be that far off.

Also, brown pound.

The idea that adverts are documents of social realism is bollocks anyway. If they were then, adverts would have lots of obese people on them. Multi-racial adverts are a message of "hey man, our product is for everyone!" It's capitalism. And they get shown to people before they're broadcast. An advert that nobody liked wouldn't get shown.

As someone else said, we see quite a lot of Kevin Bacon on adverts, but Pochin probably doesn't care much about the "over-exposure" of an American.

When you've got no policies that stand up to analysis (and why should they have, nobody in the media cares about that) this is what you get instead. Culture war, where poppies on football boots, the opening ceremony at the French Olympics, flags at Christmas and black people on adverts fill the gap.

Malcolm Armsteen wrote: ↑Sun Oct 26, 2025 8:48 am But only 74% are 'White British', so ads don't seem to be that far off.

Also, brown pound.

The brown pound can expand to "What sort of people watch a lot of TV adverts".
We're talking about a "TV frequently on, and usually not BBC" household.
Something increasingly rare, outside pensioner homes and multi-generational housing.

Then consider "Who buys the advertised stuff".
The television has got extremely good at targeting an audience.
When I watch bicycle races there seem to be three strains: Cars, Bike shops (obvs) and Worth Charities (Kids, Donkeys, Guide Dogs).

You probably get a lot more "Multiracial households curating their oven chips" ads during the Entertainment hours.
Soaps, Celebrity reality shows, Tony and Declan.

The Reform lady is reprising a tired old "There goes the neighbourhood" whinge.
One that belongs in the era of Love thy Neighbour.

Then consider "Who buys the advertised stuff".

They do. They might screw their faces up and stamp their tiny feet but none of them will actually boycott a company because of black faces in adverts. They bitch and moan and do a racism, yet still go out and buy the product. If this wasn't true we'd be seeing a lot of all-white adverts. We don't.

They'll probably get on to a boycott of adverts with too many black people at some point.