Been thinking about Streeting's record at Health. One area where he's got a fair bit of stick is in terms of childhood obesity strategy. There's been the restrictions on fast food advertising, but this has got a fair bit of criticism in terms of its loopholes. There are still McDonalds ads on TV, billboards etc. NESTA has been particularly critical.
We estimate that the current restrictions will affect 8% of food and drink advertising spend. This could fall to as little as 1% once likely shifts of spend into unregulated channels and advertising types are accounted for.
However, if the government were to close the loopholes which currently exist by including outdoor advertising, unhealthy brands and ranges, and less healthy products outside of the 13 food and drink categories included in the current policy, we estimate restrictions would affect up to 33% of total food and drink advertising spend.
You can perhaps see why business more widely doesn't want to lose 33% from a major advertiser, but they could surely go further than this. In fairness though, the McDonalds ad that keeps popping up on Sky Sports is not one that would appeal to children. I don't know what ads were like immediately before Streeting, but it's very far from the ones of my childhood with Ronald McDonald and Hamburglar. So it doesn't feel quite a laissez-faire as it sounds.
I'd hope James Murray could strengthen it. Similarly with the soft drinks sugar levy. It's brought quite a few more soft drinks into scope of the tax, and lowered the threshold slightly. But the effect isn't very big, and the most sugary drinks rate is still too low.
It's easy for people to say "just to this", and there's always a backlash with "nanny state" stuff. But Streeting's work looks like a bad combination of giving opponents a the nanny state talking point, while not making much difference, Doubtless he thinks the opposite, that he struck a clever balance.
Anyway, none of this changes the impression of Streeting as a young man in a hurry, who's gone after headline metrics too much.